You took The Follow Up on 15 August for $1,250, in five payments of $250. The first is paid and the work has started.
This is the exact list of what that buys, and it carries a guarantee: a signed, paying client inside thirty days if a hundred messages go out every weekday and you take the calls that get booked. The offer and the page are built and live. What is missing is the machinery that turns those messages into times in your diary, and that is what this document covers. Everything outside it is written down just as precisely, so neither of us is guessing later.
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I am not selling you an AI receptionist. You sell those.
Missed Call Text Back, the AI receptionist, the AI email and SMS follow up, the chatbot, the voice agents. That is the Legal Lead Machine, it is your product, and you know it better than I ever will. Nothing in this document rebuilds any of it. Where this scope sends a message of its own, it is a fixed message on a timer that you signed off before it went live: a confirmation, a reminder, a no show chase, and whatever that confirmation carries. Not an agent deciding what to say.
What I build is the plumbing underneath it. Capture, routing, the calendar, and the record that ties them together. Your stack answers the enquiry. This is the pipe it runs through, pointed at your funnel instead of your clients'.
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Start by dropping the commenting. Commenting on lawyers' posts gets you comments, not calls, and a template generic enough to reuse is generic enough to read as a template.
What actually produces booked calls is volume of direct, specific outreach to people who can say yes on their own. A hundred a day, not a hundred a week. The reason you cannot do a hundred a day by hand is the research, so the research is the part I automate. You never open a blank Sales Navigator search again.
A lawyer whose email sits on their own domain has a website. A firm with a website has budget and has already decided marketing matters. That one filter removes most of the list before you ever look at it, and it is the difference between a hundred names and a hundred leads.
A founding partner or sole principal can say yes on the call. A co-founder says they will run it past their partner, and that is a second call you have to earn all over again. Same effort to reach either one, so the list only holds the first kind.
Your three posts a week still go up, because someone who has seen your name is warmer when the message lands. But posting is the support act. The hundred a day is the engine, and no amount of posting substitutes for it.
One hour, every weekday, on a list that was ready before you sat down. That is the whole job.
A hundred a day is only unrealistic if you are also doing the research. You are not. The workflow has already found them, checked they have a real firm behind a real domain, and read their site. What is left is the part only you can do, which is sending. The week below is what The Follow Up gives you, running.
A hundred qualified lawyers are waiting in the queue when you open it, each one already checked for a real firm on a real domain. You send. The queue holds them in the order you work them, each one already researched, so you are never deciding who to contact next from a blank screen.
Monday, Wednesday, Friday. From a bank of twelve angles written from your own posts, in the way you already write. Pick one, put it in your words, publish. Ten minutes, and it is the support act, not the engine.
Friday, count what is sitting in each stage of the pipeline: enquiries, booked, showed. Three numbers off one screen in ten seconds, and no dashboard. The tidier version is item 15, which is not in this package. Splitting those numbers by source needs item 08 as well, so the two go together whenever you want them.
That is the whole commitment. A hundred a day is five hundred a week, which is five times what you were doing in a week. If a day gets away from you the confirmations, the reminders and the no show chasing keep running without you. The only thing that stops is new outreach going out, and that is the one thing that cannot be automated on your behalf.
This describes what you do and what runs. What comes back out of it depends on your market, your message and your timing, and I am not going to print a number I cannot control.
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I build. You give me one hour on a call, the access, and the copy you want used. After that the only thing I come back to you for is sign off on anything that will carry your name.
Switch on. The saved list was built in the kickoff hour, so you already agree with who is on it. The first invites go out, the first post goes up, and the first replies land somewhere that timestamps them.
The first cohort reaches day 3, day 6 and the following Monday of your sequence. This is the earliest point anything is worth looking at, and it is also the point most people quit, which is why the research is automated and your hour is only the sending.
Enough has run to tell which invite line gets accepted and which one stalls. You change one thing, not five, so you can tell what caused what.
A full quarter of the same motion. By now my support window has closed, and this is you reading your own numbers. If you want me on that review, say so and I will price it then.
The honest part: the messages you send are arithmetic, inside whatever ceilings LinkedIn is applying to your account. A hundred a day is five hundred a week. Who accepts and who replies is not arithmetic, which is exactly why the guarantee is written around the number you control rather than the ones neither of us does.
Drawn rather than described, because a list of feature names tells you nothing about what you are actually getting. These six are in The Follow Up, which is the package you took. Everything after them is not, and is listed just as precisely so there is no argument later about what was included.
The form on your page stops emailing you and starts creating a record with a timestamp and an owner. An inbox is where enquiries go to be forgotten. This is the difference between a message and a lead.
Firm name, practice area, where they are, what they currently spend. Answered before the slot is confirmed, so the call is already half a briefing and the ones who will not answer three questions have removed themselves.
Perth does not observe daylight saving. Most of the United States does. The gap between your calendar and a Boston managing partner's changes twice a year, and a booking form that assumes a fixed offset quietly starts confirming the wrong hour.
The moment a slot is taken it lands in their calendar with the joining link inside it, so the meeting exists somewhere other than an email they will not scroll back to.
Most of the value in booking software is in the hour before and the hour after. A reminder that fires before the slot, a one click reschedule so a busy partner can move it instead of vanishing, and a message that goes out when someone does not turn up.
Every enquiry occupies a stage with a name, an owner and a date it is next touched. The point is not the software, it is that an untouched card becomes visible instead of invisible.
A complete lead system has ten more parts. None of them are in the $1,250, and I am not going to pretend you need all of them on day one.
They are drawn here so you can see the whole board, and so neither of us is guessing later about what the $1,250 covered. Most only start to matter once the first six are running and there is enough volume to be worth the work. Ask for any of them whenever you want and you get the price before I start.
The confirmation your scheduler already sends does nothing but state a time. It carries two things instead: what the call covers, so they arrive prepared rather than defensive, and the family law campaign in full, so the evidence lands before you are in the room and you never have to recite it. This is the booking system talking, not a mailing list.
Each way in gets its own tag and the tag stays attached through the booking and into the pipeline. Without it you are sending invites and posting at the same time and guessing which of the two actually put the meeting in your diary.
A partner fills the form, a paralegal rings the 1800 number, and the firm replies to your DM. Without a rule that merges them you have three records, three owners and a good chance two people contact them separately saying different things.
Connection invitations and direct messages are governed differently, and the volume lives in the messages. LinkedIn caps invitations weekly and moves that cap depending on how many people accept, so invites stay deliberately under the ceiling while the hundred a day runs through Sales Navigator. Push the invites too hard and the account gets throttled, which costs you far more than the extra invites were worth.
Who agreed, at what moment, and the exact wording they agreed to, stored against the record. You already build consent logging into the Legal Lead Machine for your clients. Your own funnel should not be the one without it.
The chatbot already on your page and the missed call path on 1800 736 766 hand into the same pipeline as everything else, instead of running as a separate conversation nobody reconciles. Your product, wired to your business. Configuration, not a rebuild.
The four message sequence you have already written stops living in a document. Each message becomes a stage, so you can see which one people reply to and which one loses them. LinkedIn does not open its inbox to outside software, so a reply gets logged against the record in one click rather than living only in your LinkedIn inbox.
A firm that says no is often saying not this quarter, and right now that reply leaves no trace. This is the rule that holds the record on a date, and puts it back in the queue with something worth reading when the date arrives.
Three numbers, split by where they came from. Not a dashboard with forty tiles. The only report that changes a decision is the one that shows which source produces people who actually turn up.
A Perth calendar offered to a firm in Chicago shows them slots in the middle of their night. This is a separate set of availability rules on the same calendar, so an American prospect only ever sees the hours you have agreed to take American calls in.
Wiring is the easy half. What goes into the machine decides whether any of it was worth doing, and that is the part I am actually best at.
None of the below is an hourly consulting arrangement or a retainer. A, B and C are in your package. D is not, and is marked so.
A short written document, not a deck. Exactly which Sales Navigator search to invite from, which of your five connection requests goes to which kind of firm, what order the offers get mentioned in, and what to post about. Specific enough that a person who is not you could run it.
Before anything is wired, we pin down what a firm has to be for you to want the call. Practice area, size, spend, jurisdiction. Every screening question, routing rule and pipeline stage is downstream of that answer, which is why it is a call and not a form.
Pulled from your own posts, so they sound like you rather than like a content agency. You are never opening LinkedIn with an empty box and no idea what to say, which is the actual reason posting schedules die in week two.
Not in The Follow Up. Two of them come with The System, at the point there are enough numbers to read, which is around weeks five to eight. We look at the three numbers, decide the single highest value change, and make it. Changing five things at once is how people end up with a system that works and no idea why.
Accounts in your name. Access to whatever platform the Legal Lead Machine already runs on, or your approval to open the scheduling and pipeline accounts in your name. Everything is registered to you, not to me.
The copy you want used. Your LinkedIn connection requests and four message sequence as you have already written them, the family law campaign numbers as you want them stated, and your qualifying questions. I wire what you write.
Sign off on every outbound word. You are the lawyer and this is your advertising. Nothing goes live carrying your name until you have read it.
The 1800 number's portal access, only if you add the missed call path, item 12, later on.
One hour, once. A single call to confirm what qualified actually means to you, because that definition decides the whole shape of the pipeline.
An hour a day, and three posts a week. This is the one thing I cannot do for you. The workflow does the finding, the filtering and the research, but LinkedIn is your account and somebody with your name on it still has to press send. A hundred a day is the number that makes this work. If that hour is not going to happen, tell me now and we will scope something different instead.
This plan does not use paid ads. If you ever add them, the spend, targeting and creative are yours, not mine.
You get twelve angles to start from. Turning one into a post in your own voice, and the Legal Lead Booster itself, stay yours.
You are the lawyer. Advertising rules in any jurisdiction are your call. I build exactly what you approve.
I build the workflow that queues the hundred. Pressing send and running the consultations is you. I do not operate your LinkedIn account or speak to your prospects.
The guarantee covers one signed client on the terms set out in it. It is not a promise of a number of leads, calls or bookings per week.
Your scheduling, pipeline and Sales Navigator subscriptions are billed to you directly, never through me.
Also not included: legal advice of any kind, migrating historical data out of systems you already run, and content edits after handover. Any of it can be added later, and I will give you the price first.
The lead workflow built by me rather than specified for someone else, the booking system underneath it, and the plan that tells you exactly who to contact and what to say.
If you want the two review calls and three months of site changes as the sales calls start teaching you things, that is The System, and it is $500 more. Say the word any time and I will send the difference as its own link.
Send a hundred messages every weekday for thirty days and take the calls that come back. If you have not signed a client by day thirty, I keep working the system with you at no extra cost until you do, for up to a further sixty days.
The day the workflow is live, the first list is in front of you and the first hundred go out. I will confirm that date to you in writing on the day, so the thirty days start from something we both wrote down rather than something either of us remembers.
A signed, paying client within thirty days of switch on. Not a lead, not a booked call. A client, meaning one who has agreed to a package and paid you something toward it, and who came to you off the list this system builds rather than through a referral or a relationship you already had.
A hundred messages every weekday for those thirty days, off the list the workflow builds for you. One message means one outbound touch to one lawyer on that list. You take every call that gets booked, or move it once to a time you do attend. That is roughly 2,200 messages. It is the whole of your side of it.
I keep building, adjusting and working the system with you at no extra cost until you sign one, for up to a further sixty days. No new invoice, and nothing else owed.
A weekday where you send fewer than a hundred does not count, and day thirty moves out by a day. It delays the guarantee rather than breaking it. That is not a technicality to escape on. It is the mechanism: conversations come out in proportion to messages in, and there is no version of this that works at a hundred a week.
If your account gets restricted and you cannot send the hundred through no fault of your own, those days pause the clock rather than breaking the guarantee. We fix the pacing and carry on.
The workflow logs each lead the moment it leaves the day's queue, so the count sits on a screen we can both look at. It comes from the queue I build, not from your LinkedIn account, which means it exists from switch on and neither of us is arguing from memory about week two.
Why I will put that in writing: because the part that decides it is the part I am building. The list, the filtering, the research and the follow up are mine. The only variable left is whether the messages go out, and that is why the guarantee is written around the one number you control.
This build runs on a scheduling tool and something to hold the pipeline. That is the whole list, because the channel is LinkedIn and you are already paying for that. If the Legal Lead Machine already runs on a platform that does these things, we use that and this list disappears. I will confirm exactly what is needed on the first call and you will see the cost before anything is opened.
I have not printed prices for third party tools here because they change and because what you already own decides most of them. No subscription is opened without your say so.
Payment. The Follow Up is $1,250, split into five payments of $250. The first was paid on 15 August 2026 and the work has started. No interest, no fee, and nothing about what gets built depends on the schedule.
Refunds. The build has started, so what is already paid covers time already set aside. If I do not deliver items 01 to 06 and items A, B and C, you get back everything you have paid. That is separate from the guarantee: the guarantee is about the result, and it is answered with more work rather than a refund.
Timeline. 5 business days from the day access and copy are in, which is what The Follow Up carries. The clock pauses any time I am waiting on you, whether that is access, copy or sign off, and restarts when it lands. The payment schedule does not pause it.
Ownership. Every account, record and phone number is in your name from day one. Nothing routes through Studio Raine and nothing stops working if we never speak again.
Revisions. Two rounds of changes during the build. After handover, your 14 days of support cover anything I built that is not working right. Changes to copy or logic after that are quoted first.
Agreement. Paying for The Follow Up is your agreement to what this document describes. What is in here is what I am building, and nothing outside it is included unless we agree it in writing.
Instalments. Missing a date is not a problem, telling me late is. If a date moves, message me before it passes and we reset it. The build keeps running either way.
Guarantee. A signed client within thirty days of switch on, conditional on a hundred messages every weekday and you taking the calls that get booked. If it does not land I keep working at no extra cost for up to sixty days more. The full terms are in the guarantee section above.
Instalments three to five land around the payments you told me about. Give me the dates when you know them and I will put them here.
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You picked The Follow Up and the first $250 is in, so the only thing standing between here and a working list is the access and your hour.
Send me the account access and the LinkedIn copy you have already written, and book the kickoff hour. I start on the workflow and the reverse searching as soon as those land. Review this document and the Marketlytics site, and text me anything you want changed.
$1,250 AUD for The Follow Up, in five payments of $250. The first is paid. No monthly fee to me, ever, and nothing else owed after the fifth.
Access to the accounts, the LinkedIn copy you have already written, and one hour on a call to define what a qualified firm actually means to you.
Within 5 business days of the access landing: a workflow that queues a hundred qualified lawyers every morning, the booking system behind your page, a pipeline so nothing sits, and the written Lead Plan telling you exactly who to contact, with what, in what order.
A signed client within thirty days of switch on, so long as a hundred messages go out every weekday and you take the calls. If not, I keep working it with you free for up to sixty days more.
An hour a day and three posts a week. Send to a hundred lawyers off a list that was built and researched before you sat down, reply to the people the pipeline puts in front of you, and post from a bank of angles written in your voice. About six hours a week all up. This is the one part of it I cannot do for you.
All of it, in your name, from day one. The accounts, the records, the pipeline. Nothing runs through me and nothing breaks if we never work together again.
The marketing itself. Pressing send on the hundred, writing the posts, running the calls, and compliance sign off. Also the tool subscriptions, which are billed to you directly.
Put simply: I build the machine that finds a hundred qualified lawyers a night and books the ones who reply. You press send on them, and you run the calls.
Anything in here you want changed, text me and I will change it. Otherwise send the access and I keep building.